Post by brinkley1988 on Nov 22, 2011 3:57:28 GMT
SONY Ericsson is playing up the “Sony-ness” of its products to offer “the best Android entertainment experience,” said Sony Ericsson Philippines general manager Dennis Manzano.
Manzano led a group of Sony Ericsson officials who came to Cebu recently to announce the company’s new line of Xperia devices, which bank on the strength of the brand in imaging, digital media and gaming.
“By working closely with Sony to incorporate Sony technology innovations into mobile, we are best equipped to provide a superior Android experience,” Manzano said during the unveiling in Cebu of the Xperia ray, Xperia active and Xperia play, the first Sony Playstation-certified smartphone.
Not all Androids are created equal, Sony Ericsson Philippines product marketing manager Vince dela Cruz said. “Xperia Android does more.” He then proceeded to list Sony technology that have gone into the new phones from xLOUD, which enhances and improves volume of the loudspeaker during playback, to mobile Bravia engine that provides noise reduction, contrast enhancement and sharpness filter when the phones play video and Exmor R for mobile camera capability that produces “astounding photographs.”
Manzano, dela Cruz and marketing manager Patrick Larraga then showed off a cool feature of the line, the 3D Sweep Panorama mode. With that shooting mode, users can just pan the camera and up to 100 images are automatically taken from different angles and the phone then combines these images into a 3D picture that can be viewed on a compatible TV.
I tried it out and the pictures did seem come to life when viewed on a 3D TV with electronic glasses.
But what really stood out during the demo was that of Xperia active, a phone designed for people with an active lifestyle. I think it’s a great phone for walkers, runners and bikers.
The Xperia active is dust-proof, scratch-resistant and water-resistant. The phone can survive being submerged in one meter of water for 10 to 15 minutes.
The phone also has wet finger tracking, which allows people to still use the device even when their fingers are wet either because of sweating or being in the rain.
The phone also has built-in compass and GPS, which allows it to be used with fitness apps and services like iMapMyFitness.
The phone allows its users to track training and monitor their walking, running and biking performance.
The Xperia active also comes with a Live View accessory, a small device that allows you to view all notifications in the phone. With this tool, you can keep your phone in your pocket or mounted on your bike and still get to view text messages or even control the music playing in it.
The Xperia ray, meanwhile, looked great and sleek. It also feels good to the touch. It has a 3.3-inch touchscreen and a side profile of just 9.4mm.
The phone’s body is made of an aluminum frame, which looks good on the device. The phone comes with an 8.1-megapixel camera with Exmor R and mobile Bravia engine.
The phone also comes with a front camera for video chats and self-portraits.
The new phones also come with Timescape, an app that brings email, SMS and calls from a contact in a single location.
Manzano said all their new phones come with the latest smartphone version of the Android operating system which is Gingerbread 2.3.
“We have a superior Android offering,” a confident dela Cruz said.
With the current crop of Xperia phones, it’s hard to dispute that.
Manzano led a group of Sony Ericsson officials who came to Cebu recently to announce the company’s new line of Xperia devices, which bank on the strength of the brand in imaging, digital media and gaming.
“By working closely with Sony to incorporate Sony technology innovations into mobile, we are best equipped to provide a superior Android experience,” Manzano said during the unveiling in Cebu of the Xperia ray, Xperia active and Xperia play, the first Sony Playstation-certified smartphone.
Not all Androids are created equal, Sony Ericsson Philippines product marketing manager Vince dela Cruz said. “Xperia Android does more.” He then proceeded to list Sony technology that have gone into the new phones from xLOUD, which enhances and improves volume of the loudspeaker during playback, to mobile Bravia engine that provides noise reduction, contrast enhancement and sharpness filter when the phones play video and Exmor R for mobile camera capability that produces “astounding photographs.”
Manzano, dela Cruz and marketing manager Patrick Larraga then showed off a cool feature of the line, the 3D Sweep Panorama mode. With that shooting mode, users can just pan the camera and up to 100 images are automatically taken from different angles and the phone then combines these images into a 3D picture that can be viewed on a compatible TV.
I tried it out and the pictures did seem come to life when viewed on a 3D TV with electronic glasses.
But what really stood out during the demo was that of Xperia active, a phone designed for people with an active lifestyle. I think it’s a great phone for walkers, runners and bikers.
The Xperia active is dust-proof, scratch-resistant and water-resistant. The phone can survive being submerged in one meter of water for 10 to 15 minutes.
The phone also has wet finger tracking, which allows people to still use the device even when their fingers are wet either because of sweating or being in the rain.
The phone also has built-in compass and GPS, which allows it to be used with fitness apps and services like iMapMyFitness.
The phone allows its users to track training and monitor their walking, running and biking performance.
The Xperia active also comes with a Live View accessory, a small device that allows you to view all notifications in the phone. With this tool, you can keep your phone in your pocket or mounted on your bike and still get to view text messages or even control the music playing in it.
The Xperia ray, meanwhile, looked great and sleek. It also feels good to the touch. It has a 3.3-inch touchscreen and a side profile of just 9.4mm.
The phone’s body is made of an aluminum frame, which looks good on the device. The phone comes with an 8.1-megapixel camera with Exmor R and mobile Bravia engine.
The phone also comes with a front camera for video chats and self-portraits.
The new phones also come with Timescape, an app that brings email, SMS and calls from a contact in a single location.
Manzano said all their new phones come with the latest smartphone version of the Android operating system which is Gingerbread 2.3.
“We have a superior Android offering,” a confident dela Cruz said.
With the current crop of Xperia phones, it’s hard to dispute that.